2007 Isuzu i-370

The project vehicles — a 2007 i-290 Extended Cab Sport Truck and a 2007 i-370 4x4 Crew Cab Off-Road Truck — are designed to show consumers how they can customize an Isuzu Pickup with readily available aftermarket equipment.

While the i-290 Sport Truck represents one approach to affordable, available personalization for Isuzu Pickup buyers, the i-370 Off-Road Truck demonstrates that customization can go in a completely different direction.

Beginning with a stock Pacific Blue 2007 Isuzu i-370 4x4 Crew Cab, the Street Scene team raised the truck with a four-inch lift kit from Skyjacker, then added 35-inch BFGoodrich tires outfitted with American Racing wheels that are slick, literally-because they are Teflon coated, the better to wash off the muck from an excursion on a muddy trail.

The Street Scene-supplied signal mirrors, front bumper cover, wiper cowl and roll pan were painted body color by L&G Enterprises. The hyper-aggressive look is enhanced with Street Scene’s Speed Grille inserts, custom hidden hitch, flip-up license plate kit and 6.5-inch driving lights; nerf bars and Dakar light bar from Rampage; custom gold stripes from Ape Graphics; and bedliner and tailgate extender from Isuzu Motors America. Like the i-290, the i-370 Off-Road Truck features a Kinetik battery, Gibson exhaust, and leather seats from Roadwire and Classic Soft Trim.

"This truck," says Spagnola, "demonstrates just how much you can do and how far you can go with an Isuzu Pickup — from hunting, camping and mountain climbing to hitting the dunes and towing your motorcycles. It’s a rugged American look that will appeal to active adults of a wide variety of ages and interests."

Both project trucks are based on popular members of the Isuzu Pickup line, which consists of the two-wheel-drive Extended Cab (available as either an i-290 with 2.9-liter, 185-horsepower four-cylinder engine or as an i-370 with a 242-horse, 3.7-liter inline five) and the five-cylinder i-370 Crew Cab (available in both two- and four-wheel-drive models).